About culturetude

From Research to Real-World Impact

Born from the Live Music Mapping Project, Culturetude is a university spinout that grew from academic research into a practical consultancy - expanding from music ecosystems into broader cultural, creative, experience and night-time economy research.

About
Our MISSION

Helping places
understand and grow
their cultural
ecosystems

Supporting evidence-based decision-making. Making cultural data accessible and useful. Helping clients identify opportunities, challenges and priorities. Creating thriving, inclusive and sustainable cultural ecosystems.

WHAT MAKES US DIFFERENT

Not a conventional consultancy

Research-led

Proven methodologies tested across multiple cities and regions.

Quant + qual

Combining quantitative and qualitative data for the full picture.

Co-produced

Strong stakeholder engagement built into every project.

Independent

Evidence-based analysis with no agenda.

Broad expertise

Policy, governance, culture, creative industries, night-time economies.

Proven at scale

From single venues to entire city regions, UK and international.

OUR VALUES

What we stand for

Evidence-led

One line under each value explaining what it means in practice.

Collaborative

One line under each value explaining what it means in practice.

Inclusive

One line under each value explaining what it means in practice.

Place-based

One line under each value explaining what it means in practice.

Impact-driven

One line under each value explaining what it means in practice.

OUR EXPERTISE

Specialist knowledge areas

Cultural ecosystem mapping

Creative industries

Music & live events

Night-time economies

Visitor & audience research

Stakeholder engagement

Policy & governance

Economic & social impact

WHY CULTURE MATTERS

Impact and reach

£10M

Economic impact evidenced

55

Economic impact evidenced

1,200

Economic impact evidenced

10

Economic impact evidenced

Founders · Research Associates · Associates & Advisors · Specialist Collaborators

The people
behind the data

Academic experts, data specialists, cultural sector practitioners, and policy & stakeholder engagement specialists.

Dr Mat Flynn Marketing & Product Strategy Director
Dr Mat Flynn Marketing & Product Strategy Director
Dr Mat Flynn Marketing & Product Strategy Director

TRUSTED BY UNIVERSITIES, LOCAL AUTHORITIES, CULTURAL ORGANISATIONS & INDUSTRY PARTNERS

Work with a team
that puts culture
on the map

Whether you’re a local authority, cultural organisation, destination management body, developer, or researcher - we can help turn data into action.